Warehouse of the Unexpected
Over the next 10 years, one in four small businesses will experience a customer accident, an employee injury, or damage to their property. Incidents like these force small businesses out of business every day.
Yet 29% of small business owners don’t carry insurance.
So, we created a mysterious, villainous outpost to get small business owners to consider the inevitability of costly mishaps:
And we brought the message to their living rooms with a series of 30-second TV spots: